Have you seen the latest version of that post on people’s newsfeeds lately? The one about Facebook’s algorithm changing? It says something like “Please LIKE and comment on my post so I will keep seeing your posts in my newsfeed…” There have been many different versions of it, all basically with the same goal, to get people to LIKE and comment on your posts. That post or something like it re-surfaces every now and again. I don’t know where it comes from but I can tell you it is not how Facebook for Business works. It might work if you are just using Facebook for fun. If you’re using Facebook to brand yourself and grow your business, I would like to show you a better way to grow your following. If getting people to see your posts were as easy as posting a message like that, then Facebook wouldn’t be charging you to reach your people.
Here’s how to get the right people to see and engage in your posts:
Step 1 Who are you talking to?
When you log on Facebook to brand yourself and grow your business, to engage with others and post your messages do you ask yourself, “What should I post?” Do you wrack your brain wondering what will engage people, what will get them to LIKE, comment on and share your posts? The real first question I want to encourage you to ask yourself is “Who am I talking to? Who do I want to attract to your online presence?
Step 2 How do you help them?
Now that you know who you are talking to, you want to think about how you help them. Share content to educate, inspire and motivate your ideal clients to take action on your expertise. Post content that your current followers and potential clients would enjoy, benefit from and find so valuable that they are compelled to LIKE, comment on and share it. Your content can be personal, funny, emotional, inspirational, educational, whatever you like but make sure it’s intentional, on brand.
Step 3 What are you selling?
You know who you’re talking to and how you help them. Step 3 is about what you are selling. You always want to keep in mind what you are selling and be branding yourself with that in mind. Everything you post, LIKE, comment on or share is an opportunity to attract your ideal clients and share authentically who you are, what you’re about, your brand.
Build relationships by liking, commenting and sharing and caring about other people’s posts that are in alignment with your brand, position yourself as the expert in your field by educating, inspiring and motivating them to take action on your expertise and then promote your “free sample.”
Here’s a TIP regarding those types of messages that you see on Social Media. When you are asked to take an action, share something, post a comment, LIKE something and you’re not sure why or if you want to, I recommend you do further research or pass.
Stay tuned for the next article, more on this subject:
Facebook Rewards us for Playing Fair. What's playing fair?
Have you ever thought about the power of using Social Media as a tool for support? Here are three ways to use Social Media to create support in your business!
Use Your Social Media to Create Support for your Clients to Soar
Social Media is a powerful tool that can be used to support your clients during and after a program. Create a private Facebook Group. During the program, participants can connect with you and each other. Post tips and other important information and answer questions. After the class is complete, stay connected in the group by offering on-going tips and tools. Participants can stay in touch with their fellow participants as well.
Use Social Media to get Support and Feedback
I use social media for support when I’m having a challenge. I will post my challenge in my newsfeed or in a group and I always get lots of suggestions and comments. For example, I have asked for help with wording on workshop flyers, titles of events, program content suggestions and even feedback on my headshots and logo. It’s a great way to engage your followers and get market research done.
Support People in Their Businesses by Sharing their Message
It’s so powerful to support people in their businesses by sharing their promotions and content. This extends their reach. When you share someone’s content on Facebook they get a notification, and that “link love” goes a long way towards good will. It creates a connection that causes them to notice and remember you! You can also use social media to support others by giving testimonials. Post the testimonial on your newsfeed and tag the person you are referring to or add the testimonial to their LinkedIn recommendations. They will get a notification of the mention and be thrilled!!
Many people including conscious Thought Leaders and Change Makers shy away from Facebook because they experience it as superficial, a waste of time. True, it can be superficial, and it can be used for negative purposes. Guess what! Facebook can also be used as a powerful force for positive change in the world! Here are 3 things you can do to turn your Facebook activities into powerful actions that reflect the Thought Leader that you are!
Your Core Message
Think about your core message? What do you want people to take from your Social Media messaging? Every time you get ready to LIKE, Comment, Share and Post, be intentional with your words. Meet your people at their map of the world by sharing wisdom, stories and experience that they can relate to. Share inspiration and give people hope by using your Social Media to lead them to the possibility of transformation in their lives, the transformation that you offer.
The People You Play with
Who do you “play” with on Social Media? Are you engaging with people whose message is in alignment with your core message? Do you share the same values with the people whose content you are liking, commenting on and sharing? Are you following people whose followers are the people you want to reach? Are they also Thought Leaders? Find people to play with on Facebook who are actively using it as a tool for transformation.
What are you Sharing?
Think about the people you want to reach. Share your inspiring and educational message so they feel like you “get” them. You want them to feel a sense of relief as they read your Social Media posts, that you actually understand their challenges and that there is help and hope for them to experience positive transformation.
Cultivating community through your Social Media begins with building your own online presence. Let’s start with Facebook. To begin, you will want your online presence to reflect a clear, focused message so people can get to know you, both on your personal and business pages. Everything you LIKE, share or comment on in some way reflects your message. As you share content that expresses your brand, people who have an interest in what you are up to will gravitate towards you and your following will begin to grow.
Start your own Community
Now that you have and online presence and a following, you can start to cultivate community by creating a Facebook Group. Facebook Groups offer a powerful way to connect in community. There are group forming all the time on just about any topic you can think of. When you set up your group use your name and the topic in the title so people can find you by searching either way. Then invite your friends and other people you think might be interested in your group. The key to a successful group is to encourage the members to participate and connect and offer great information.
Join a Couple of Facebook Groups
Now that you have an online presence where people can get to know you and a Facebook Group for people to join you in community, you can go find people that you would like to invite to be in your community. I recommend joining a couple of groups to start. It takes time to find a great group that has active participation, good conversation and sharing of quality content. Once you join, get to know the members and are actively participating, when and if appropriate, you can invite them to check out your group.
3 Ways to use Social Media to Vision a Brighter Future
The internet is a powerful force for positive change in the world. Here are 3 empowered ways to use Social Media
Marketing is Life or Death—Share Your Message of Transformation on Social Media!
Does what you do save lives? If you are a healer of any kind, you save lives. Your people need you! If you are not getting your heart message out to your people, you, yourself might be dying inside. I believe we have reached the time when we must really own who we are and what we came here to do, our soul’s work and be willing to shout it from the roof tops. Share how people are transformed by the work that you do. Share stories of transformation
Our Younger Generations Need our Wisdom and Inspiration—Share Hope
You have an opportunity on Social Media to share whatever you want to share. Often I hear people say they don’t know what to share or they are overwhelmed just being on Facebook. Here are some suggestions. Share your message of hope and inspiration. Share other people’s messages of hope and inspiration. When you are reading peoples posts on Social Media, share what touches your soul, what brings a tear to your eye or joy to your heart. Think about the positive footprint you want to leave on the internet and let yourself be heard through that filter.
We Need the Inspiration and Wisdom of our Younger Generations-Share their Message
I encourage you to approach Social Media as the powerful tool that it is. Look for things to LIKE, comment on and share that reflect your vision, values and message. Look to people from the younger generations on Social Media who are thought leaders and visionaries and share their message. If you look for them, you will find them!
Are you struggling with your Social Media? Technically, you know how to do it but you’re not doing it.
You get ready to post something and you put your cursor on the send button, start to click and then you suddenly find yourself clicking over to someone else’s wall to see what they’ve posted. You wonder, is what you’re posting similar, different, OK, right, wrong, going to embarrass you or someone else? Is it something you want out there on the internet forever? Wow! That’s an even bigger question! Well, no wonder you’re struggling, stuck, not doing it! Wasting time! Frustrated!
Here are 3 actions you can take on your Social Media with confidence. You will never have to hesitate or worry that you are doing something wrong or making a mistake. Inspiration
You can always post inspiring quotes and images. When you search for content, use your keywords. Keep your brand in mind. If your brand is positive and uplifting, then post content that is positive and uplifting.
Your blog is intended primarily to educate, inspire and motivate your potential customers. It’s not about promotion though you can share your upcoming workshops and events. When you share your blog on Social Media, just share a couple of engaging sentences and a link back to your blog on your website. Although Facebook’s new algorithm doesn’t want you leading people off of Facebook, I still recommend that with your blogs you put the link back to your site. Then you can keep people on Facebook with your quotes, images and videos
Like, Comment, Share and CARE
When in doubt, you can always LIKE, comment, share and CARE about other peoples’ content that is relevant to your brand and marketing message!
Do you ever think about the things that will never happen to you? Maybe it’s that on some level you think you will live forever. I had that belief, but I didn’t realize what it meant or how it was impacting my life. Over the course of my life, this has played into my not doing what is important to me. It has played into my caring too much about what other people think. And it has affected my playing big, being seen and serving the people I came here to serve. I recently had an epiphany, one of those life shattering, shake-it-up, get up and scream and cry and DO SOMETHING moments!!! And here I am doing something, sharing about that moment because I think it might serve you too.
3 years ago I was living a very different life. I was doing my work in the world, loving life, enjoying my amazing relationship with my awesome husband of 25 years, knowing as many of us do, that I could be doing more, like finishing my book, helping more people, and knowing I would when I had more time, finished those other things, knew more, had more confidence or whatever my “ excuse du jour ” was. That was July of 2014. In August, 2014, I went on a vacation with my husband, Dindayal, the one we finally took time off to go on. We had a good time. We were also grieving the loss of my husband’s oldest son who had passed in June of that year. So while it was a great vacation, there was also sadness and still some shock about his death. We talked a lot about it being time to really start playing bigger in our own lives. We became even more present to the fact that we don’t have forever. None of us knows when our time on this earth is done.
We came back renewed, each of us excited about our life, purpose and mission! Suddenly in December of that year my life changed forever. My husband had a really bad cough. In January 2015 he was diagnosed with 4th stage kidney cancer, it had metastasized to his liver, lungs, bone and brain. He was given less than a year to live. He didn’t know that, only I did. We tried many avenues for healing and finally the healing was in his transition on July 25, 2015.
What a shock! I still find myself in shock sometimes. There we were, sitting in Mexico, relaxed, contemplating our lives, never in a million years imagining that life as we knew it would end 4 months later and his life would end in less than a year. Over time, I have received so many blessings as a result of his diagnosis and passing. I wouldn't have chosen this before it happened but I choose it now and in choosing it now, I get to live my next life!!! The most profound gift I received is that I no longer get to think “it” will never happen to me, everything bad and good. I know I don’t have forever. I’m here to share my story and to serve others. That’s what it’s always been about for me. I have a purpose, I'm on a mission and it's time to play an even bigger game! I So get ready world, here comes my bigger game!!!
When you write your blog, share your message. Answer the questions your clients ask you all the time. Answer the questions your clients should be asking to understand more about what you do. Your blog gives you the opportunity to have more time to explain what you do, how you’re different, what the experience of working with you will be like. Share information, don’t promote.
Share your message through other people’s content
Social media offers so many opportunities to share other people’s content, but it’s important that you share content that is a reflection of your brand. It’s tempting to just share funny or controversial things, but make sure it’s a reflection of your brand. If your brand is a little edgy, then by all means, share edgy. If your brand is about positivity and motivation, then those are the types of posts you can share from other people’s content in addition to your own.
Inspire your followers with your message of inspiration
I encourage you to share quotes and articles that will inspire and motivate people to take action on your expertise. Make sure whatever you share is in alignment with your values. If everything you share aligns with and reflects your values, then people will “know who you are,” know what to expect from you, know who to refer to you and know if you are the one for them.
Connect with people who reflect your message
Do some research on social media around whom you might connect with. This should be someone who has similar potential clients but offers different services. Hopefully they share content that reflects your values. You share their content, they share yours and everybody wins!
Facebook is a great place to connect with people you meet in person, whether at networking or social events, or even people you just met on social media. Whenever you meet someone, ask if they would like to stay connected on social media. Send them a “friend request.” Check out their personal profile and business page to see what they are up to. See who their “friends” are. It’s a great way to get to know people, stay connected and deepen relationships.
Stay Connected to People on Facebook without B eing Salesy
Like, Comment and Share their content. It’s just the same as a networking event. You don’t want to meet someone, introduce yourself and immediately start promoting what you’re selling. You want to get to know one another .
Join a few groups. Each group has its own culture. You want to get to know and understand the culture of the group before you begin participating. The first step in beginning to participate is to say hello and introduce yourself. Then get to know people in the group.
When Do You Promote What You’re Selling?
Figure out when is a good time to promote what you’re selling. Groups often have a certain day of the week that they designate for this. If there’s someone in the Facebook group with whom you think you might have a connection, you can start a conversation and then take your conversation to email, phone or Skype.
The m ission of Whole Heart Marketing is to empower and educate people on how to use internet technology to share the ir message, nurture relationships, and grow their business and in doing so, bridge the intergenera tiona l gap that has been created by technology , and further heal the planet.