If people read my blog, they won't need me!

  • By Diana Morgan
  • 19 Jun, 2016
Are you concerned about giving it all away for free? I have heard this a lot lately.

Are you concerned about giving it all away for free? I have heard this a lot lately. 

Are you concerned about giving it all away for free? I have heard this a lot lately. If I put all my great information in my blog, people won't need me. They will know how to "do it", "help themselves", heal, etc. I would like to offer you a reframe of your thinking around this if this is your belief. The thing is that people can have all the information in the world but that doesn't mean they will use it, know what to do with it or actually take action. How many times have you gotten the exact "self help" book that you were looking for and then put it on the shelf, never reading it? Or maybe you read it and then did nothing, just read it. Have you ever watched that "do it yourself" video that told you, step by step, exactly what to do? Was that all you needed? Did you have questions? Did you need support? Did you watch the video and then not do the thing?

People need more than information

People need support! They need us! They need the human element, caring, nurturing, coaching, accountability, someone to ask questions, someone to care if they "do it" or not. They need more than just a blog post. As human beings we need connection. We can read books and watch videos and that's great but at some point, we need that person to support us in what we are trying to accomplish. Most people are not going to get what they need from a book or a video or even your blog post. Hopefully what they will get is inspiration to take action. Don't get me wrong! Your blog is not a sales letter. It is an opportunity to inspire, educate and motivate people. People who are inspired, educated and motivated are more likely to take the next step knowing that support is available. If you are the one that has provided them with this great inspirational information, they are more likely to take that next step with you!

Marketing is about inspiring people to take action on your expertise

Your goal for your blog is to inspire people to take action. You can instruct them on what you believe will help them and on what actions to take but you don't really know if they will take the action without support. That's why you are there for them to support them in whatever they need to take the next steps. So don't worry about giving it away. My experience of educating, inspiring and motivating people is that it has lead to many new clients!

By Diana Concoff Morgan

By Diana Morgan 24 Jun, 2017

Does this sound like you? I hear this at least once a day from someone. And you can imagine that I hear it more than that, as a social media strategist. I can save you from the depressing world of Facebook! Yes, I said it! I can save you! Every day I show people how to use Facebook to change the world in a positive direction.

Here are 3 things you can do today!

First, I recommend that you share your positive message of hope and inspiration   

It doesn’t have to be exactly about your business. It can be related to your marketing message in some way. Share it on your personal page, your business page and in any groups you are participating in. Share it with a beautiful picture. Try sharing inspirational quotes related to your message. What is your message? How do you want to inspire people? What is the transformation you would like to see in the world? Share about that. Notice how your social media will transform into something positive and inspiring, just like you!

Second, I suggest that you find people who are in alignment with you to play with on Facebook   

Who are your “strategic partners?” Who are the people who are attracting a similar audience to you, sharing similar values and offering different services or products. Play with them, share their content, connect!

Third, I encourage you to be focused and intentional with your social media  

When you go to Facebook, before you even open it up, think about your intention. What is your goal? To find people of like mind to play with? To get your message out? To be uplifting and transformational? Whatever you goal is, it will be reflected in your messaging and actions.

Many people don’t get on Facebook with intention merely because they just don’t know where to start. They find it difficult to focus with so many options. And Facebook is changing every time you turn around so even if you did learn how to do something on, it might be different within a few weeks! If you would like a little guidance, that’s what I’m here for. Maybe you just need a little help or have some questions. That’s why most people give up, just a couple of questions and no one to ask.   Are you finally ready to make an impact and reach your people? Well I’m waiting for you! I’ve helped 100’s of people just like you step into their Social Media Presence, share their voice and share it loudly and proudly on Facebook and other Social Media.

Join me on this Free Teleclass where you will have a Social Media Mindset Breakthrough; Prepare to be Visible!

You will*

*Learn the first steps to reaching your target audience

*Discover how to find unlimited engaging content that people will read and share

*Have a Social Media Mindset Breakthrough and be excited to start creating relationships that turn into referrals and clients!

Click on this link:   http://www.wholeheartmarketing.com/social-media-virtual-training


By Diana Morgan 19 Dec, 2016
Maintaining a credible blog is crucial to your success. It is that credibility that drives readers to learn more, engage, form opinions, and even make decisions. Simply put, blog credibility is what keeps your readers coming back for more of your posts and updates. So, how do you ensure your blog’s credibility?

For starters, make sure you’re blogging about something you love and know a great deal about. You will find that the more you know about something, the easier it will be to write about. Furthermore, because it’s something you love, you’ll also be motivated to update your blog regularly and find new things to write.

Make sure your content is highly informative and high-quality. If you’re doing a food or craft blog, for instance, it would help your followers out a lot if you include photos and videos to give them a better idea of what you’d like to share. If you’re sharing your opinion on a relevant news story, you may want to include a link leading to an official news video or article on the issue you are commenting about. Having things like these on your blog makes it much easier for your followers to see your point of view on things, and maybe get encouraged to share their opinions through comments, too.

Speaking of comments, take the time to reply to comments and questions that your visitors post. This helps build the interactivity part of the blog, involving your readers in discussions, bouncing ideas and ideas off each other, and just ultimately making a connection. Lesser interaction from you may discourage your visitors to come back to your blog. On the other hand, some visitors may share your replies or recommend your blog to their friends if they see you are attentive to their opinions. Reply on your blog and on social media.

Blog credibility is a great thing to have, and takes a reasonable amount of work to maintain. It may sound like a lot to do right now, but once you get it started and get the hang of it, and you start to see the return on your investment, it’ll be a worth it.

By Diana Concoff Morgan

By Diana Morgan 17 Dec, 2016

Get Your Blog On

The first step to your successful online marketing plan is to “Get Your Blog On”. This means, start a blog. I recommend using a  WordPress Website  as a platform for your blog. Having a blog allows you to express your humanity online. It allows you to create relationships with your clients and potential clients. It also allows you to position yourself as an expert in your field, sharing your expertise freely.

Before you start to really blog like crazy, I recommend figuring out what your blog will be about. Having a focus for your blog will help you reach more people. That may seem backwards but here’s how it works. If you blog about everything under the sun, or a number of really different subjects, then you will reach some people with each of those subjects, maybe. The sad truth is that you have about 3 seconds to grab someone, once they land on your page. If someone lands on your blog and it’s not what they are looking for, they will bounce off of your site and they might not come back. Sometimes you only get one chance to grab someone that lands on your site. If they land on your site and it’s what they were looking for, they will stay longer, read more and even take an action on your site, like sign up for your “free report” or subscribe to your blog.

Build an Email Mailing List

The second step to your successful online marketing plan is to build an email mailing list. This includes a few things. Keep blogging. Keep sharing your blog. And build a list. Build a list with an email capture and list building program like  Aweber  or Mail Chimp. I have used Aweber for quite some time now. (I am an Aweber affiliate so if you decide to try Aweber and you click on the link I will actually get about .5 cents/month!) I have used I have used Mail Chimp, Aweber and Constant Contact and found Aweber to be the most user friendly and functional for building a list and keeping in touch with my list.

I have found that blogging is a great way to build relationships with the people who don’t know they need you or aren’t ready for you yet. You can continue to educate and inspire them until they are ready by getting them on your list. If you set up an email capture program, you can encourage people to subscribe, build a list and, then you can keep in touch with the people on your list very easily. You can send them your blog posts and other information that you have as it comes up.

Get Your Blog Moving

The third step to your successful online marketing plan is to “Get Your Blog Moving.” In other words, get your blog out to the world via Social Media and other online avenues like guest blogging and affiliate partners. It’s great to have a blog but if you don’t really share it regularly, not that many people will benefit from your wisdom and expertise. You will remain “the best kept secret.”

By Diana Morgan 16 Dec, 2016

Are you Communicating Your Core Marketing Message on Social Media?

Marketing your message is like ordering food at a Mexican restaurant. Once you have identified and clarified your core message, you are going to brand your online presence through your core message. Depending on who you are targeting, you package your message accordingly. I recommend you say it a variety of ways to reach different people. Overall you want all of your content on social media to be an expression of your brand, your core message, even when you like, comment and share other people’s content, you want it to be in alignment with your brand.

How do you Communicate what you do to Different Types of People on Social Media?

It’s just like ordering Mexican food. You have your taco, your enchilada, your tostada and your burrito. Truth is, it’s all the same ingredients inside, the core message is the same. It’s just a matter of how you serve it on the plate. Nothing has changed about your product or service.  You know what you do. It’s just how you communicate it. And we all know what we like at the Mexican restaurant. It’s just the packaging, crispy taco shell, soft tortilla, lotsa lettuce…

When you are Creating your Social Media Content to Post

This is a great analogy to use when you are creating your social media content. Not everyone will resonate with the same images, videos, words etc. You don’t have to change your message, after all, it’s your message! You just change the packaging, the mediums, images etc. And you will reach different people with different images and mediums. Think about this, if all Mexican restaurants were just taco stands they would reach a lot less of their target audience. But since there are so many different types of Mexican restaurants, foods, etc., the likelihood that they will reach their intended market is much higher. The next time you start to choose your content for social media, think carefully if you’re communicating your message with just tacos or if you will try tostadas, enchiladas and burritos to reach more people!

By Diana Morgan 07 Dec, 2016

How long have you been in business?

I’ve been in business for over 20 years, in my current business 8 years.

Why did you begin your business?

After having my own successful business for over 20 years, I realized I could help more people and make a bigger impact by teaching other entrepreneurs how to grow their business through powerful marketing strategies and offering coaching support to help them stay in the game.

What is your mission for your business?

My mission is to help entrepreneurs who are healing the world with their businesses be more successful so we can leave a better world for our children.

If there was one thing you wish you knew before you began your business, what would that be?

I wish I knew how much money I would actually save by having coaching and mentoring. I have wasted an incredible amount of time trying to figure out things that someone could have shown me or done for me. And good coaching dramatically accelerated my progress in my business and my life!

What is a guiding principle that you use in your business?

A guiding principle I use in my business is to bring my Whole Heart to all aspects of my life and business as I coach and consult with other entrepreneurs.

What makes you a thriving woman in business?

What makes me a thriving woman in business is that I use all the tools and strategies I have learned in my business in order to stay in the game no matter what. I am passionate about fulfilling my purpose through my work and I don’t give up. I am empowered by asking for help when I need it, knowing I am never alone! I realize the power of community!

What do you love about being a thriving woman in business?

I love that I have the freedom to fully express myself in my business and that my business and personal life and values are aligned. And I love that I get to help other women thrive too!

What is the next big thing or dream for you in your business?

My next big dream in my business is to create more self- study products and group coaching programs so I can help more women entrepreneurs spread their message to reach and serve more of their ideal clients.

How can our readers connect with you?

To connect with me, please call me at 925-980-9052 or email me at [email protected]


By Diana Morgan 06 Dec, 2016

You may have heard me say that the internet is a 24/7 networking opportunity. It offers you a chance to make real, authentic connections on Social Media. So how’s your Social Media going? Here are some questions for you to use to evaluate your experience: When you go to your Facebook profile, do you really have the intention of making an authentic connection? Or are you on social media just to see who’s doing what? Or are you on social media just to tell everyone what you are up to, to get them to your next event or to buy your product or service? Do you feel like everyone is just putting out their stuff and not caring about yours? Do you feel invisible?

By David Menache 05 Dec, 2016
Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience—the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It’s free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!
By Diana Morgan 05 Dec, 2016

Social media was never intended to replace person-to-person interaction. It is a powerful way to collaborate with strategic partners to grow relationships that turn into clients. Here are three ways to do this.

Find Strategic Partners and Share Each Other’s Content
Strategic partners are people who have the same target market as you but sell something different. An example would be a chiropractor and a dentist, or a business coach and a bookkeeper. Here’s an example of how this would work:

Let’s say a business coach is working with entrepreneurs, helping them grow their businesses and she knows her clients generally need a bookkeeper. The business coach would find a bookkeeper who is active on social media. They would meet, share ideas, get to know each other and make an agreement to share one another’s posts. This is a very powerful collaboration and for both people.

Testimonials and Recommendations
I attend a monthly networking event where we take time during the meeting to acknowledge other people in the group whose services we have used. We thank them for the service they provided us or someone we know. You can post acknowledgements on your social media. Then you can even ask others to share it. You can also give recommendations on LinkedIn and then share your own and each other’s LinkedIn recommendations.

Promote Events for your Strategic Partners
Promoting events for your strategic partners is another very powerful way to collaborate using social media. Again, finding strategic partners, you can share and invite to each other’s events and programs. Social media is a powerful way to take relationships to the next level. It was never intended to replace human contact, it was meant to deepen the relationships.

By Diana Morgan 05 Dec, 2016

Social Media makes building a community so much easier

You can use your blog to build community on Social Media. Obviously, this doesn’t happen overnight, but it is very doable. With social media, it makes building a community so much easier. All it takes is consistency and sociability.

Now, followers aren’t just the people who read your blog on a regular basis. They are the people who are interested in you! You want active participation and interaction. Just start with the comments. After you post your blog on social media, encouraging people to comment on your posts opens the door to interactions that may lead to lasting online relationships. Pay attention to those comments and reply in a way that is consistent with your post and would set the tone for future comments.

Comments can be a source of your next blog

The regular commenters can be the source of your next blog entry. Comments can have suggestions that you can actually use. When you do use them, don’t forget to acknowledge your commenter. For example, when you post your blog, tag them on Facebook. If that person is a blogger, you may even go to that person’s site and share their blog on your social media, with a comment, to strengthen your connection. Using readers’ suggestions indicates that (a.) you actually read the comments, and (b.) you acknowledge them, encouraging readers to engage with you and each other.

Comments can appear in many different ways

When blogging first came out, the only place that people could comment was on your blog. Now there are so many different social media sites where people can comment. Be sure to monitor ALL comments, the ones on your blog and the ones on social media and respond to all of them. When you respond, try to engage people, thank them for commenting and ask a question back to engage them further. Encourage people to comment on your blog as it is posted on your social media because more people will see their comments and your blog.

Use contests to build interest

Depending on your budget, or if your blog has sponsors, you may want to hold online contests by having readers share their experiences, give a product review, or answer a riddle of some sort. These kinds of posts are big on share-ability. Contests are a great way to rally your followers, and to possibly expand your blog reach. You can even offer e-books for prizes to keep within your budget.

Once you become recognized as an expert in your field as a result of blogging, you may be invited to events related to your blog. You will also likely get more speaking opportunities. By attending those events, and speaking, you get the opportunity to meet more people in your area of expertise, and your community will continue to grow. And of course, you gain influence!

Blogging is more than just a wonderful way to get your voice out there. You can create connections, get new ideas, learn more about other people and experiences, and get to be part of a community that shares your interests. Keep on blogging and your community will continue to grow.

By Diana Morgan 28 Nov, 2016

Internet marketing campaigns are crucial for online marketing. It is vital to have clear campaigns to attract traffic and convert that traffic into leads and eventually, into actual sales.

I’ve blogged a lot about how to create an internet marketing campaign to get more clients. In this blog, I want to focus on the mindset that will help you be more successful with your internet marketing activities.

Persistence

To be successful in executing your internet marketing campaign you have to keep persevering! You have to remember that attaining the expected results from your internet marketing campaign takes some time! Many Internet marketers tend to give up after the first few weeks without even accomplishing their short-term goals because they believe that they are not gaining any results with their Internet marketing campaign. Trust your own intuition and keep going.

Embrace Your Unique Gifts

In order to be victorious in the completive world of internet marketing, you must be so clear about how you are unique and different than anyone else in your industry. What is your special gift that no one else can bring? Where do you truly stand out in the crowd? That’s what you want to share!

Positivity and Certainty

Always remember that successful individuals don’t just give up. A good internet marketing campaigns take time to deliver results, so you must believe what you are doing will certainly pay off in the end. Always think optimistically about what the future holds for your marketing campaign.  This will show up in all of your internet marketing communications.

Confidence about your Services

When you offer excellent services and products you are so much more confident about getting your message out. Always deliver on time and make certain that you keep your customers happy, ensuring that you obtain good reviews and of course repeat clients. And then share these great reviews in your social media campaigns.

Be a Curious Internet Marketer

The Internet is constantly developing and marketing campaigns are constantly changing. You have to always keep up with these transformations by going through reviews and doing research online. Join and participate in relevant social media platforms like Facebook, Twitter, LinkedIn, Google Plus and watch and learn from other experts in your field how to build an effective Internet marketing campaign.

Be Willing to Invest Time and Money

Organic (free) social media campaigns are good and can work but they take time. I recommend that you work on your organic social media no matter what. But at a certain point in time, you might want to consider paid social media. This can be one of the most significant factors for you to consider in effectively executing your Internet marketing strategies. There are always going to be free and paid opportunities. Both are beneficial at the right time.

For your Internet marketing campaign to thrive, I recommend that you cultivate the mindset strategies that I have discussed about and also that you devote your time, effort and commitment to working on your Internet marketing campaign on a regular and consistent basis in order for you to be successful!

More Posts
Share by: