Building a blog community starts with followers. Now, followers aren't just the people who read your blog on a regular basis. You want active participation and interaction. Nothing fancy. Just start with the comments. Allowing people to comment on your posts open the door to interactions that may lead to lasting online relationships. Pay attention to those comments and reply in a way that is consistent with your post and would set the tone for future comments. With commenting, you have to be mindful of trolls and spammers. You may need to moderate them or set particular rules for commenting.
The regular commenters can be the source of your next blog entry. Comments can have suggestions that you can actually use. When you do use them, don’t forget to acknowledge your commenter. If that person is a blogger, you may even link to that person’s site to strengthen your connection. Using readers’ suggestions indicate that (a.) you actually read the comments, and (b.) you acknowledge them, encouraging readers to engage with you and each other.
Comments can appear in many different ways. When blogging first came out, the only place that people could comment was on your blog. Now there are so many different social media sites where people can comment. Be sure to monitor ALL comments, the ones on your blog and the ones on social media and respond to all of them. When you respond, try to engage people, thank them for commenting and ask a question back to engage them further.
Depending on your budget, or if your blog has sponsors, you may want to hold online contests by having readers share their experiences, give a product review, or answer a riddle of some sort. These kinds of posts are big on share-ability. Contests are a great way to rally your followers, and to possibly expand your blog reach. You can even offer e-books for prizes to keep within your budget.
Once you become recognized as a blogger for your field of interest, you may be invited to events related to your blog. Blogging is recognized by many products and institutions, so a lot of times, there would be events catered for bloggers. By attending those events, you get the opportunity to meet more bloggers in your area of interest, and if you hit it off with some of them, you may even begin a little bloggers community of your own. And of course, you gain influence!
Blogging is more than a wonderful way to get your voice out there. You can create connections, get new ideas, learn more about other people and experiences, and get to be part of a community that shares your interests. Keep on blogging and your community will continue to grow.
By Diana Concoff Morgan
Are you struggling with your Social Media? Technically, you know how to do it but you’re not doing it.
You get ready to post something and you put your cursor on the send button, start to click and then you suddenly find yourself clicking over to someone else’s wall to see what they’ve posted. You wonder, is what you’re posting similar, different, OK, right, wrong, going to embarrass you or someone else? Is it something you want out there on the internet forever? Wow! That’s an even bigger question! Well, no wonder you’re struggling, stuck, not doing it! Wasting time! Frustrated!
Here are 3 actions you can take on your Social Media with confidence. You will never have to hesitate or worry that you are doing something wrong or making a mistake. Inspiration
You can always post inspiring quotes and images. When you search for content, use your keywords. Keep your brand in mind. If your brand is positive and uplifting, then post content that is positive and uplifting.
Your blog is intended primarily to educate, inspire and motivate your potential customers. It’s not about promotion though you can share your upcoming workshops and events. When you share your blog on Social Media, just share a couple of engaging sentences and a link back to your blog on your website. Although Facebook’s new algorithm doesn’t want you leading people off of Facebook, I still recommend that with your blogs you put the link back to your site. Then you can keep people on Facebook with your quotes, images and videos
Like, Comment, Share and CARE
When in doubt, you can always LIKE, comment, share and CARE about other peoples’ content that is relevant to your brand and marketing message!
Do you ever think about the things that will never happen to you? Maybe it’s that on some level you think you will live forever. I had that belief, but I didn’t realize what it meant or how it was impacting my life. Over the course of my life, this has played into my not doing what is important to me. It has played into my caring too much about what other people think. And it has affected my playing big, being seen and serving the people I came here to serve. I recently had an epiphany, one of those life shattering, shake-it-up, get up and scream and cry and DO SOMETHING moments!!! And here I am doing something, sharing about that moment because I think it might serve you too.
3 years ago I was living a very different life. I was doing my work in the world, loving life, enjoying my amazing relationship with my awesome husband of 25 years, knowing as many of us do, that I could be doing more, like finishing my book, helping more people, and knowing I would when I had more time, finished those other things, knew more, had more confidence or whatever my “ excuse du jour ” was. That was July of 2014. In August, 2014, I went on a vacation with my husband, Dindayal, the one we finally took time off to go on. We had a good time. We were also grieving the loss of my husband’s oldest son who had passed in June of that year. So while it was a great vacation, there was also sadness and still some shock about his death. We talked a lot about it being time to really start playing bigger in our own lives. We became even more present to the fact that we don’t have forever. None of us knows when our time on this earth is done.
We came back renewed, each of us excited about our life, purpose and mission! Suddenly in December of that year my life changed forever. My husband had a really bad cough. In January 2015 he was diagnosed with 4th stage kidney cancer, it had metastasized to his liver, lungs, bone and brain. He was given less than a year to live. He didn’t know that, only I did. We tried many avenues for healing and finally the healing was in his transition on July 25, 2015.
What a shock! I still find myself in shock sometimes. There we were, sitting in Mexico, relaxed, contemplating our lives, never in a million years imagining that life as we knew it would end 4 months later and his life would end in less than a year. Over time, I have received so many blessings as a result of his diagnosis and passing. I wouldn't have chosen this before it happened but I choose it now and in choosing it now, I get to live my next life!!! The most profound gift I received is that I no longer get to think “it” will never happen to me, everything bad and good. I know I don’t have forever. I’m here to share my story and to serve others. That’s what it’s always been about for me. I have a purpose, I'm on a mission and it's time to play an even bigger game! I So get ready world, here comes my bigger game!!!
When you write your blog, share your message. Answer the questions your clients ask you all the time. Answer the questions your clients should be asking to understand more about what you do. Your blog gives you the opportunity to have more time to explain what you do, how you’re different, what the experience of working with you will be like. Share information, don’t promote.
Share your message through other people’s content
Social media offers so many opportunities to share other people’s content, but it’s important that you share content that is a reflection of your brand. It’s tempting to just share funny or controversial things, but make sure it’s a reflection of your brand. If your brand is a little edgy, then by all means, share edgy. If your brand is about positivity and motivation, then those are the types of posts you can share from other people’s content in addition to your own.
Inspire your followers with your message of inspiration
I encourage you to share quotes and articles that will inspire and motivate people to take action on your expertise. Make sure whatever you share is in alignment with your values. If everything you share aligns with and reflects your values, then people will “know who you are,” know what to expect from you, know who to refer to you and know if you are the one for them.
Connect with people who reflect your message
Do some research on social media around whom you might connect with. This should be someone who has similar potential clients but offers different services. Hopefully they share content that reflects your values. You share their content, they share yours and everybody wins!
Facebook is a great place to connect with people you meet in person, whether at networking or social events, or even people you just met on social media. Whenever you meet someone, ask if they would like to stay connected on social media. Send them a “friend request.” Check out their personal profile and business page to see what they are up to. See who their “friends” are. It’s a great way to get to know people, stay connected and deepen relationships.
Stay Connected to People on Facebook without B eing Salesy
Like, Comment and Share their content. It’s just the same as a networking event. You don’t want to meet someone, introduce yourself and immediately start promoting what you’re selling. You want to get to know one another .
Join a few groups. Each group has its own culture. You want to get to know and understand the culture of the group before you begin participating. The first step in beginning to participate is to say hello and introduce yourself. Then get to know people in the group.
When Do You Promote What You’re Selling?
Figure out when is a good time to promote what you’re selling. Groups often have a certain day of the week that they designate for this. If there’s someone in the Facebook group with whom you think you might have a connection, you can start a conversation and then take your conversation to email, phone or Skype.
The m ission of Whole Heart Marketing is to empower and educate people on how to use internet technology to share the ir message, nurture relationships, and grow their business and in doing so, bridge the intergenera tiona l gap that has been created by technology , and further heal the planet.
The Internet is a powerful force for positive change in the world. Here are three empowered ways to use social media:
Building influence on social media involves caring about others and sharing your own message. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.” We all want to feel seen and heard. Here are the three C’s of growing your online presence to build influence that will bring you referrals and clients ongoing.
First, think about content, yours and other people’s. You will build influence if your online presence authentically reflects you and your core message, in other words your mission. For example, my mission is to empower and educate people on how to use I nternet technology to share their message, nurture relationships, grow their business and bridge the inter-generational gap that has been created by technology and by do ing so, further heal the planet. What is your mission, your core message? When you share your content and when you LIKE, comment and share other people’s messages, share content that is aligned with your core message.
Social media is a 24/7 networking event. Just like any networking group, if you want to build influence with your online community, show up consistently with your brand and your message so people can grow to know, like and trust you. Consistency also includes a healthy balance of visibility and engagement. Share your content and engage with others.
Social media provides unlimited opportunities to connect and build relationships that turn into referrals and clients. Connect with people on a personal level by going beyond “LIKE” to really engage in a conversation. Here is my Social Media Success Formula for Maximum Influence:
Build your influence with these three C’s. The more influence you have, the less you need to promote !
Cultivating community through your social media begins with building your own online presence. Let’s start with Facebook. To begin, you will want your online presence to reflect a clear, focused message so people can get to know you on both your personal and business pages. Everything you LIKE, share or comment on in some way reflects your message. As you share content that expresses your brand, people who have an interest in what you are up to will gravitate toward you, and your following will begin to grow.
Start Your O wn Community
Now that you have an online presence and a following, you can start to cultivate community by creating a Facebook Group. Facebook Groups offer a powerful way to connect in community. There are groups forming all the time on just about any topic you can think of. When you set up your group, use your name and the topic in the title so people can find you by searching either category. Then invite your friends and other people you think might be interested in your group. The key to a successful group is to encourage members to participate and connect, and to offer great information.
Join a Couple of Facebook Groups
Now that you have an online presence where people can get to know you, and a Facebook Group for people to join you in community, you can go find people who you would like to invite to be in your community. I recommend joining a couple of groups to start with. It takes time to find a great group that has active participation, good conversation and sharing of quality content. Once you join, get to know the members and actively participate, when and if appropriate, you can invite them to check out your group
I blog because it’s a way to reach my people, my tribe, with my heart. I admit that a lot of my posts don’t appear to be from my heart because I often blog about technical aspects of blogging, Social Media, SEO and Internet Marketing too. Whenever a client asks me a question about how to do something related to what I teach, I write a blog post. I figure, if one person is asking, there are 10 or 100 who also want to know the answer! But it’s still from my heart. I am really passionate about teaching internet marketing strategies and that’s from my heart!
What Will I Talk About?
Last night I attended a networking event and I started chatting with a woman entrepreneur about blogging. She said she had no idea what to blog about. Have you had that thought? She is like so many people who are stopped in their tracks before they even start by that thought, “What will I talk about?” There are other versions of that thought too, like “I’m not a writer”, “who will want to read what I’ve written” and on and on!
She is the owner of a consignment store where they have so many different types of cool unique, even amazing items. I shared with her about another client I had worked with who was selling designer ties on Ebay. Her tie sales were going pretty well, so I recommended that she start writing a blog post about some of the designer ties. Every time she wrote a post about a tie, that tie would sell and her overall sales would increase. Even if the tie she wrote about had been sold, it brought people to the site and they purchased other ties!
Blog About your Products
I suggested to the owner of the consignment shop that she start blogging about some of the items in the store; telling the stories of the items, describing them, talking about the store through the inventory. I recommended that she choose items from her main categories of items in the store. That way, even if the item she blogged about was sold, there would still be other items in that category for people to purchase. I told her that if she got any “brand name” new or newer items, she could blog about those as well. I reminded her to be sure and tag the items with keywords.
You Are a Writer!
It was really amazing for me to see the light bulb go on for her when I shared about the ties and how she could find unlimited ideas to blog about from her own inventory. She realized that she actually does have something to write about and now she can launch her blog and feel excited about it.
I have often observed that, when it comes to blogging, the “I’m not a writer” is really more about not knowing what to write about.